UNINTERRUPTED

“LeBron James wants to be the next Oprah.” Or so we were told when we were tasked with reinventing his Uninterrupted brand.

But the problem was that while the superstar athlete envisioned his media empire as a profoundly important athlete empowerment platform, Uninterrupted’s online presence didn’t convey that neither through tone nor design.

And so, we started from scratch and worked collaboratively with his team in realizing and unleashing the inspiring “More Than An Athlete” philosophy onto the world via an all-new kinetic and energized platform. Needless to say, the King approved.