HONEST PAWS

Mention CBD to just about anyone and invariably, it’ll be followed by a lot of questions and confusion. When it comes to the burgeoning category, there’s still a lot of skepticism and unknowns.

Which is why a CBD product launch for pets needed to be as impactful, educational and persuasive as possible. After all, for many, they’re not just furry animals occupying the couch—they’re a member of the family. Which means copy needed to be empathetic and sincere, as well.

That’s a lot for one writer to tackle.

But ultimately, through the effective packaging, website, email, online advertising and social copy, Honest Paws became “the #1rated CBD oil and treats for dogs.”