BEATS MUSIC

Through the Beats Music platform launch, RGA introduced a streaming music game changer. And while it may not exist today as it once did, Apple Music, which eventually absorbed Beats, picked up on the tonal precedent we set through the overall copy.

We achieved a vibrant personality unlike any other streaming platform which is why so many musicians and celebrities flocked to promote the service. That, and, of course, because Dre asked them to.