unfollow trump
I had an idea: take away followers from Donald Trump's Twitter audience one follower at a time and turn that otherwise innocuous unfollow into a social petition.
Maybe this Unfollow movement would, in some capacity, demoralize his growing base.
The microsite first prompted you to check your relationship to @realDonaldTrump
And if you followed Trump on Twitter, it would generate a Tweet for you while also disconnecting your social relationship.
We kept a tally of the Unfollowers so every participation initiated would contribute to the social petition for those no longer paying attention to him.
The app was covered by adweek